Dialing for Dollars – Under-Told Stories Project

Under-Told Stories Project


Dialing for Dollars

As companies search for ways to reduce costs, one of the best ways is to move their back office operations to a place like India which is full of English speakers who are willing to work for much less than a comparable Westerner. One of the main challenges in this situation is not to find enough English speakers but to teach those that are employed to speak English in a way that can be understood by the people they are calling. This even goes so far as to change the name they will call themselves to make the call go easier.

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